Although mobile messengers have grown and improved recently, email is still a prominent part of online lives. It acts as an excellent and unique opportunity to inform people of any new product, service or achievement and do not let clients to forget your brand.

Accordingly, it is the pioneer tool in digital marketing through which exchange of information, updates, enquiries, and any type of communication occurs fast and as efficient as possible.

What is email marketing?

According to Sendinblue , “Email marketing is the act of targeting consumers with a commercial message through email with the goal of driving sales, increasing customer loyalty, or communicating important information. It’s a form of a direct marketing that, in the past, was commonly used to target mass groups of people. However, modern email marketing is based on the principles of consent, segmentation, and personalization.”

Email marketing along with other methods of marketing like social media and phone marketing grow your business and move it forward.

Study.com explains the importance of email marketing in an example as follow: “Let's say you own a store that sells children's clothing. You receive a shipment of summer clothes and swimwear, and you're anxious to tell your customers about the cute new selections as well as see immediate sales results. You create an email that includes photos, product information, and a special coupon that's only valid for 24 hours. Within minutes of sending your email, you get responses in the form of questions, comments, and orders. Your email marketing brings immediate results.”

Key roles of email in business

Email marketing specialists use email to Keep in touch directly with old customers and also find new potential clients.

The high rate of people engaged through email makes deep impression on email marketers to use email for business purposes more than other communication methods and instead of phone conversation, sending message in messengers or social media privately.

Email can be monitored, tracked and evaluated statistically simple. All messages can be saved and archived as reference. It is a fast way of communication in which sending data files less than 25 Megabyte is possible.

Needless to say that email is almost free! If we ignore the payment for internet service which is used by email slightly, no other cost is required.

Sendinblue believes that email can help you in all steps of marketing:

• information & prospection stage
• during conversion
• and later on, for customer retention

What business purposes are achieved by email marketing ?

• New leads and potential clients are generated.
• People can become aware of a new brand.
• It is considered as a good way to increase customer loyalty.
• It grows your website’s traffic and social media followers.

Select the correct tools to grow your email marketing

How does Mail-Scraper check to see if email is valid?

Mail-scraper is one of the best strategies with which you can promote your email marketing and reduce the time needed to change a small business to a large one. It is an absolute necessity for any person in search of verified emails or looking for tools to confirm email address.

Mail-Scraper climbs the ladder of success faster than competitors as it checks new innovative ways to find, verify and confirm email address.

• Find & confirm email address of companies: Whether the user enters the company domain name or only its name, Mail-Scraper with the help of artificial intelligence, easily finds and lists target emails. No need to worry if you do not know the website address of a company. Only enter the firm, business or brand name. First, Mail-Scraper finds the company URL and second extracts its emails within a matter of seconds! Another point to take in consideration is that Mail-Scraper checks and confirms email addresses and only send them when ensures their veracity.
• Find & confirm email address of employees: another key feature of Mail-Scraper is to compile all emails related to a company employee. For instance you need the email of a sales executive working in a trading company. You only should mention his name and the name of the company, rest of the way is done by Mail-Scraper. It detects, checks, and confirms email address of the requested person in a few seconds.
• Verify & confirm email address: Mail-Scraper is a bulk email verifier that can get one or many email address to check their trueness.